What You Get:
- Exactly what copywriting is (and why it’s different than just plain ol’ writing)
- The philosophy behind why copywriting works
- How to write from your ideal customer’s mentality
- The ONE goal of all copywriting
- How to earn your readers’ trust using copy
DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE
- How to figure out EXACTLY who you’re writing for.
- How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
- PLUS: My favorite Writer’s Block Busters if you feel stuck!
HOW TO WRITE A WEBSITE THAT SELLS!
- The step-by-step process of writing a website that sells
- Creating and understanding your unique value proposition
- The importance of having site and page goals & how to set them
- How to write headlines & sub-headlines that convert
- How to easily write body copy without getting intimidated
- & Finally- easy design tips that will make your site a pleasure to read!
WRITING EMAILS THAT CONNECT & CONVERT!
- Why email should be your business’ #1 priority
- How to create the perfect opt-in so people are excited to join your list
- The 3 kinds of emails you NEED to have for your business
- How to write irresistible “omg-I-have-to-click” subject lines
- & My foolproof “High Five” method for writing drip campaigns
Plus bonuses and downloads like:
- Ideal Customer Avatar worksheet-meets-mini-course
- A fully-written email welcome sequence template-meets-mini-course
- My proven website Headline Generator
- & other bonuses
Kelsey Formost – Copy Class: Videos
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